Well I was reminded of this excellent speaker, Debbie Howard who spoke at FEW Japan on marketing 8 years ago when I was the president.

From Debbie's Blog:

"It turns out Tokyo-based Sarah Furuya started her own “February is the new January” movement back in 2016, when she called together about 50 friends to change the image of February (a month that many dislike for it’s gloomy weather, among other things). She’s now starting her fifth year of providing a one-year coaching program around it – go, Sarah!”